We also reviewed the 50 most successful events Banzai supported last year and found that the majority of events were hosted in California or Texas. Are you willing and able to compete with other events trying to get your prospect's attention or is there a way to host an event that attracts your target audience during the “off-season”? Knowing when the event busy season is, allows you to plan accordingly. This can be attributed to a variety of things such as not competing with the holidays, summer vacation, or end of year planning. There is also a significant uptick in October and November. When reviewing the 900+ events we supported over the past year, we found that the most popular time to host events is during the months of March, April, and May. Resource: Banzai’s Event Marketing Guide - Defining Your Target Audience for Events 2. The key is to make sure your incentives are clear and obvious to all potential attendees. Some of the incentives we’ve seen include CPE credits, free ride share codes, and personalized memorabilia. The right incentive can go a long way in attracting the right audience. Knowing who your prospective audience is and what motivates them can help you tailor your event to make sure you get butts in seats. Does this type of event, location, and content make sense for them? Before committing to an event, ask yourself the three W’s above and think like your prospects. Maybe it’s an event that your organization has always produced, or it worked well in one city, so you decide to replicate it across the country. It can be easy to fall into the trap of producing an event that makes more sense for your company than it does for your prospects. When creating your perfect prospect profile, ask yourself: Knowing who your target audience is for your B2B event (or any event) impacts every aspect of your planning and production.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |